But i don't get the fault thing. As i can as a consumer just buy something else. I generally don't get to attached to brand names. The reason i say generally is my G-sync monitor, i have locked myself to nvidia for the next 3-5 years. Unless something major happens.
It's just bad business for AMD as for every day they don't have a good performing competitor to Nvidia, they will lose the big money as the expensive models usually make more money on those. Nvidia dropped the price 100$ on the 1080 when the 1080 ti came. That's 9 month of some part of the 100$ per sold card they have made. AMD has to put out a good price to get people to buy it as the performance isn't better = bad for profit.
In the same way we shouldn't favour one brand, we shouldn't disfavour another. I'm tied to AMD with Freesync like you're tied Nvidia with Gsync. The GTX 1080 was always overpriced in my opinion. The 1080Ti is also overpriced, but is also a little OP for my needs. AMD will hopefully fill the niche of being faster than a 1080 at either the same price or cheaper. If Nvidia supported Freesync, I might have already purchased a 1080 as with a 2.1Ghz overclock, I really can't see Vega being any better in anything but AMD-prominent titles like Hitman and Resident Evil—and that's not even guaranteed.
AMD are indeed late to the party, but using that logic so is the 1080Ti.
Buying 1080 performance now is in my sense stupid, as the next card is probably not that far off that hopefully will bring better performance at the same price.
Let me change that for you.
Buying 1080Ti performance now is in my sense stupid, as the next card is probably not that far off that hopefully will bring better performance at the same price.
If Volta is so close at hand and is going to devalue Vega within a few months, it'll also devalue the 1080Ti, a card that has just had its $1000 Kingpin version released.
In my opinion, Nvidia has spoiled an already spoiled nation of gamers and enthusiasts. People have got £750 to spend on graphics cards every 8-12 months so Nvidia will provide it. For better or worse, AMD are aiming at a different market. Of course, if the recent rumoured prices from a Swedish retailer are anything to go by, AMD have completely failed, but if they're false and Vega can come in at $500-550 with 1080-beating performance, that's a GPU for me. And seeing as you've already established you're tied to Nvidia, why claim Vega being released now is stupid when we don't know all the facts? Not to suggest you can't express an opinion, but that's all it is: an opinion.