AMD reveal their new "The Uprising" marketing campaign

[WYP]

AMD has revealed their new "The Uprising" marketing campaign, highlighting the aims and goals of AMD's Radeon Technologies Group.



Read more on AMD's new "The Uprising" marketing Campaign.

 

[SeekaX]

Ah man, why can't they just market their GPU with performance numbers instead of this cringefest. I admit, it's not the worst i've seen (MSI holds that spot and i doubt they'll ever lose it), but this whole fight the power/social justice thing is so burnt out and tired, i just associate it with left wing extremists making ridiculous demands and rioters looting and burning down the stores and homes of innocent people these days.

 

[Dawelio]

Ah man, why can't they just market their GPU with performance numbers instead of this cringefest. I admit, it's not the worst i've seen (MSI holds that spot and i doubt they'll ever lose it), but this whole fight the power/social justice thing is so burnt out and tired, i just associate it with left wing extremists making ridiculous demands and rioters looting and burning down the stores and homes of innocent people these days.

I gotta say to this... What the f*** did I just watch? Like for real?.

Why does every company that do these so awkwardly and embarrassing ads, so lame? Like the way the actress speaks and all of the unecessary "Wow" "Yes!" "It was easier than I thought" etc. Just lame and I just lost some brain cells watching that video from MSI.

 

[NeverBackDown]

Ah man, why can't they just market their GPU with performance numbers instead of this cringefest. I admit, it's not the worst i've seen (MSI holds that spot and i doubt they'll ever lose it), but this whole fight the power/social justice thing is so burnt out and tired, i just associate it with left wing extremists making ridiculous demands and rioters looting and burning down the stores and homes of innocent people these days.

Knew you would come along and say something like this lol
Did you even read the article or look at the source? Or even know what the reasoning behind it is? It's not a literal uprising. It's metaphoric in the sense that the big underdog is coming up and rising.. aka in market share. Doing this through multiple ways, from the source:
1: Prestige. “They wanted the prestige of a $700 graphics card, but they didn’t want to have to pay for it,” Hook begins.

2: VR that just works. “They wanted the ability to have a great VR experience today or two years from now without worrying about upgrading power supplies and digging into their PC. They wanted to buy a headset at some point and just have it work.”

3: Respect their investment. “They wanted us to pay respect to the dollars they were giving us and do things in the architecture or transistors or APIs or ASync Compute, that provided a measure of ‘futureproofness.’ They wanted to be reassured that even if they’re only spending $200 they’d feel secure in their investment for a couple years.”

4: More overclocking control. “We brainstormed what kind of voltage control could be given to them to create a better experience.

5: Better drivers. “We feel we’ve made a great first step there, and we’re only going to be putting a heavier foot on the gas this year and next year to make those drivers better and better.”

So that whole social justice thing?? Not even relevant. Even looking at the ad directly and ignoring everything else, you can tell the posts they have(from left to right) means
1: More Streaming. Because everything is more accessible.
2: Lower cost of entry to VR. More VR instead of the 1% who are buying now.
3: Make GPUs more quiet.
4: Buy our product!

Put it together and it basically falls under the 5 previous things I mentioned earlier from Koduri. So yes there roadmap looks childish, but looking at it directly you see a dedicated company following there roadmap they believe will work. And with a pretty potent $200 GPU, that's a great start.

AMD for the meantime are letting Nvidia holding the GPU crown for performance. Instead, they are altering there market strategy. For the better too. 80% of GPU buyers are within the $100-300 range. Hence the 970's success. Bringing the cost down to $200 and better performance than a 970 at lower power consumption should really entice people to buy AMD and possibly another down the road. It's a wiser business move and hopefully it works out. I'd like to see AMD get more market share, means more revenue and better future products. Even if that means letting Nvidia win the crown for now.


WYP: Thank you for the article. Would not have seen it otherwise since it was exclusive. Keep up the good work

 

[Thelosouvlakia]

This should be accompanied by some fine soviet anthem style music

 

[SeekaX]

Knew you would come along and say something like this lol
Did you even read the article or look at the source? Or even know what the reasoning behind it is? It's not a literal uprising. It's metaphoric in the sense that the big underdog is coming up and rising.. aka in market share. Doing this through multiple ways, from the source:
1: Prestige. “They wanted the prestige of a $700 graphics card, but they didn’t want to have to pay for it,” Hook begins.

2: VR that just works. “They wanted the ability to have a great VR experience today or two years from now without worrying about upgrading power supplies and digging into their PC. They wanted to buy a headset at some point and just have it work.”

3: Respect their investment. “They wanted us to pay respect to the dollars they were giving us and do things in the architecture or transistors or APIs or ASync Compute, that provided a measure of ‘futureproofness.’ They wanted to be reassured that even if they’re only spending $200 they’d feel secure in their investment for a couple years.”

4: More overclocking control. “We brainstormed what kind of voltage control could be given to them to create a better experience.

5: Better drivers. “We feel we’ve made a great first step there, and we’re only going to be putting a heavier foot on the gas this year and next year to make those drivers better and better.”

So that whole social justice thing?? Not even relevant. Even looking at the ad directly and ignoring everything else, you can tell the posts they have(from left to right) means
1: More Streaming. Because everything is more accessible.
2: Lower cost of entry to VR. More VR instead of the 1% who are buying now.
3: Make GPUs more quiet.
4: Buy our product!

Put it together and it basically falls under the 5 previous things I mentioned earlier from Koduri. So yes there roadmap looks childish, but looking at it directly you see a dedicated company following there roadmap they believe will work. And with a pretty potent $200 GPU, that's a great start.

AMD for the meantime are letting Nvidia holding the GPU crown for performance. Instead, they are altering there market strategy. For the better too. 80% of GPU buyers are within the $100-300 range. Hence the 970's success. Bringing the cost down to $200 and better performance than a 970 at lower power consumption should really entice people to buy AMD and possibly another down the road. It's a wiser business move and hopefully it works out. I'd like to see AMD get more market share, means more revenue and better future products. Even if that means letting Nvidia win the crown for now.


WYP: Thank you for the article. Would not have seen it otherwise since it was exclusive. Keep up the good work

It's not meant in a literal way? And there i was assuming they'd publicly execute nvidia employees at E3, how stupid of me.
It doesn't matter what the Ad is trying to sell me when i'm talking about the cringe, the MSI commercial was for a good product and the message was that building PCs is easy, it was still cringy. The same applies to this, good product, bad packaging.

 

[Kushiro]

I didnt mind the video all that much TBH, they did have a decent strategy.

GO IRON MAN MSI

 

[barnsley]

Why. This is so weird and out of touch. I don't care what messages its trying to get across if it is this cringy and childish. This tries way too hard and doesn't achieve anything, except make AMD look like a 'epic' There is no need for it to be 'le 99% annoymous #PCMR xDD' reddit trash.

Just do smart, clean advertising and let the product do the talking. Especially if the hype is true and its the best bang for buck card in ever.

 

[CreatiXx]

i actually like this advertising. Takes some guts imo.

 

[NeverBackDown]

Why. This is so weird and out of touch. I don't care what messages its trying to get across if it is this cringy and childish. This tries way too hard and doesn't achieve anything, except make AMD look like a 'epic' There is no need for it to be 'le 99% annoymous #PCMR xDD' reddit trash.

Just do smart, clean advertising and let the product do the talking. Especially if the hype is true and its the best bang for buck card in ever.

You aren't looking at it for what it is. You're looking at the name Uprising and labeling it as just that instead of looking at the big picture. Nothing cringy about it, they want to have a bigger impact in the industry, this is doing it. This isn't trash advertising, they aren't bagging on competitors. They are just saying Join AMD and here's the reason why, which would be the 480.

 

[SeekaX]

You aren't looking at it for what it is. You're looking at the name Uprising and labeling it as just that instead of looking at the big picture. Nothing cringy about it, they want to have a bigger impact in the industry, this is doing it. This isn't trash advertising, they aren't bagging on competitors. They are just saying Join AMD and here's the reason why, which would be the 480.

Yes we are looking at the name Uprising, we are looking at the pictures and we deem them cringy. Communicating their roadmap did not require cringy imagery and metaphors.

 

[NeverBackDown]

Yes we are looking at the name Uprising, we are looking at the pictures and we deem them cringy. Communicating their roadmap did not require cringy imagery and metaphors.

No but it works. You know the roadmap. If you read it you should be able to link the roadmap into the pictures they have. It's really not as bad you make it to be. I've seen far worse marketing thats cringe worthy. This is just fine even if it is different. Takes guts to be different.

 

[SeekaX]

No but it works. You know the roadmap. If you read it you should be able to link the roadmap into the pictures they have. It's really not as bad you make it to be. I've seen far worse marketing thats cringe worthy. This is just fine even if it is different. Takes guts to be different.

Whether it works or not is not important. The theme of the ad makes me cringe and i seem to not be the only one either. I agree there's worse, hence my reference to the MSI commercial, but it definitely falls into the category of ad which makes me think 'just stop'. They are picking up on a popular theme which has been so overused in all types of media and discussions that i can't bear any references to it anymore. Takes guts to be different, but it takes guts because it can backfire, and for me it did.

 

[barnsley]

You aren't looking at it for what it is. You're looking at the name Uprising and labeling it as just that instead of looking at the big picture..

No I am and thats the issue. Its a crappy advert for a potentially excellent product. Its what consumers will do. As stated previously, I don't care about the message. Its junk. Its the same with MSI in a way. Decent products but the advertising takes off some of the sheen.

AMD was a laughing stock when it came to any publicity for a while. I thought they had fixed it but evidently not. Their marketing for the FX cpus is actually pretty tame and decent. This is too goofy. Why can't they market it like their cpus?

Why are you defending an embarrassing ad campaign?

 

[Kushiro]

AMD been doing sone dumb stuff lately. Getting the flames from some of the OC3D crew

 

[Wraith]

AMD are doing a lot of talking and we're seeing very little action. Proof is what the communities want, not pictures or claims.

 

[NeverBackDown]

AMD are doing a lot of talking and we're seeing very little action. Proof is what the communities want, not pictures or claims.

Seeing plenty actually. Drivers is a huge one. It's better than Nvidia's atm, many less issues and just as frequent. Still long way to go but it's great improvement from CCC. Then the 480 at $200. They've done just what they said they would on the roadmap in regards to respecting people's investments with good prices but more performance.

All the other things they talked about come in time. VR still has a longshot to go before it just becomes plug and play and that's for ANY comany. Prestige won't come till Vega and more overclocking control they've sorta done with Fiji, more control but not much room to OC. Polaris will have to show us that, but it's FinFET so it shouldn't be a problem. But still have to wait. So ideally they've done 3 out of 5 things so far(with OC proof coming in 2 weeks). That's not little action.

 

[barnsley]

Seeing plenty actually. Drivers is a huge one. It's better than Nvidia's atm, many less issues and just as frequent. Still long way to go but it's great improvement from CCC. Then the 480 at $200. They've done just what they said they would on the roadmap in regards to respecting people's investments with good prices but more performance.

All the other things they talked about come in time. VR still has a longshot to go before it just becomes plug and play and that's for ANY comany. Prestige won't come till Vega and more overclocking control they've sorta done with Fiji, more control but not much room to OC. Polaris will have to show us that, but it's FinFET so it shouldn't be a problem. But still have to wait. So ideally they've done 3 out of 5 things so far(with OC proof coming in 2 weeks). That's not little action.

A few issues I have with your statement:

1) the drivers have improved massively on AMD's part however nVidia appear to have fixed whatever problems they've had recently so at most they are on par. This is coming from someone who actively complained about the recent driver issues to nVidia and I've also kept a record of issues I've experienced.

2) we don't know how the GPU actually performs, I'd hope people are going to wait for actual independent testing, not AMD using a game which they later admitted wasn't running well for the nVidia card as the 1080 was too new.

Yeah I'd agree AMD have been on a bit of a roll as of recent but I'd still not call it anything amazing. Its a good sign, if it turns out that the hype was justified. It certainly wasn't with the Fury and the 290/290X was a fiasco until 6 months after launch. I've got a vested interest in the 480 (as I have plans for what remains of my ITX rig), more so than many on here, but I'm still holding fire.

 

[NeverBackDown]

A few issues I have with your statement:

1) the drivers have improved massively on AMD's part however nVidia appear to have fixed whatever problems they've had recently so at most they are on par. This is coming from someone who actively complained about the recent driver issues to nVidia and I've also kept a record of issues I've experienced.

2) we don't know how the GPU actually performs, I'd hope people are going to wait for actual independent testing, not AMD using a game which they later admitted wasn't running well for the nVidia card as the 1080 was too new.

Yeah I'd agree AMD have been on a bit of a roll as of recent but I'd still not call it anything amazing. Its a good sign, if it turns out that the hype was justified. It certainly wasn't with the Fury and the 290/290X was a fiasco until 6 months after launch. I've got a vested interest in the 480 (as I have plans for what remains of my ITX rig), more so than many on here, but I'm still holding fire.

I didn't claim any performance from the 480. Only claimed ots OC potential but said FinFET is very good with clockspeeds.. but will have to wait 2 weeks for proof.
There drivers are better in the form of consistency. They've had no issues for a while whereas Nvidia keep dropping the ball. On par at worst. Especially when you look at older cards performance, AMD holds on better than Nvidia. 290X is a great example of that

 

[Kilbane]

I didn't claim any performance from the 480. Only claimed ots OC potential but said FinFET is very good with clockspeeds.. but will have to wait 2 weeks for proof.

Except for this :

Bringing the cost down to $200 and better performance than a 970 at lower power consumption should really entice people to buy AMD and possibly another down the road.

I understand that members here are very vocal when it comes to one team or the other, just as many are happy that this tech exists and don't really care where it comes from.

But lets all keep it sensible and civil before it gets out of hand.

My personal opinion is that AMD are certainly making the right noises of late. I really hope that their claims are all true as it would not be the first time that a tech company has mislead consumers with their advertising campaigns.

As for the marketing campaign, I'm with the majority here that think it is a bit childish and crude. It is all well and good that there is a message to be taken from the campaign, but the way in which they have decided to deliver that message is being misinterpreted by people (As shown by how we got here).