AMD reports strong Q3 earnings in the wake of the crypto crash

[WYP]

Strong results hampered by poor Radeon/Gaming sales.



Read more about AMD's Q3 2018 Financials report.

 

[Dicehunter]

They need to start throwing some money at developers to implement Radeon specific features.

 

[NeverBackDown]

They need to start throwing some money at developers to implement Radeon specific features.

That's a waste of money. Pour the money into Radeon. The specific features comes along with market share.

 

[Dicehunter]

That's a waste of money. Pour the money into Radeon. The specific features comes along with market share.

The amount of people I've seen over the years that go and buy an Nvidia card simply because a new game they like has some exclusive graphical Nvidia effect is insane.


AMD need something like that down the line, Market share first as you said but down the line they do need to do what Nvidia has done with devs and just throw buckets of money at them.

 

[NeverBackDown]

The amount of people I've seen over the years that go and buy an Nvidia card simply because a new game they like has some exclusive graphical Nvidia effect is insane.


AMD need something like that down the line, Market share first as you said but down the line they do need to do what Nvidia has done with devs and just throw buckets of money at them.

Virtually every game uses Nvidia stuff. You aren't always required to advertise it. PhysX is the physics engine of a large amount of games. It's the physics engine for UE4 and that alone is used for a ton of games. It's open source and one of the best Physics engines in the world, up there with Havok.

There's really no reason for AMD to invest into it. If they could just make a competitive architecture it wouldn't really matter. They already know all the tricks Nvidia pull and they have access to there SDKs. It's just up to AMD to make something that's competitive. Nvidia at this point has a lot of technology invested into gaming. AMD won't compete outside of architecture. So invest into that and then push MS to push more AMD friendly technology (as in AMD can design something that runs whatever technology faster than raw computation). That's the best way forward.

 

[dihartnell]

The amount of people I've seen over the years that go and buy an Nvidia card simply because a new game they like has some exclusive graphical Nvidia effect is insane.


AMD need something like that down the line, Market share first as you said but down the line they do need to do what Nvidia has done with devs and just throw buckets of money at them.

My take on it is People aren't really buying Nvidia for a specific feature or graphical effect in a game.



I doubt the majority of.purchasers research to that level . They buy them because they are faster and AMD GPUs unlike their CPUs are not really cheaper or provide more value due to the crazy prices due to the mining craze. That's finally almost over with any luck.



Even in the mid range people's buying habits are influenced by the perception that Nvidia is just faster due.to them commanding such a lead uncontested at the top end.



AMD needs to do what they have in the CPU. It doesn't have to be the outright fastest. It does need to be very competitive performance at the right price and they still need to contest the high end just like they have with threadripper.


It creates the right buzz and association that they are a great alternative to nvidia..and will lead to a more competitive gpu market.

 

[Warchild]

My take on it is People aren't really buying Nvidia for a specific feature or graphical effect in a game.



I doubt the majority of.purchasers research to that level . They buy them because they are faster and AMD GPUs unlike their CPUs are not really cheaper or provide more value due to the crazy prices due to the mining craze. That's finally almost over with any luck.

Even in the mid range people's buying habits are influenced by the perception that Nvidia is just faster due.to them commanding such a lead uncontested at the top end.

AMD needs to do what they have in the CPU. It doesn't have to be the outright fastest. It does need to be very competitive performance at the right price and they still need to contest the high end just like they have with threadripper.

It creates the right buzz and association that they are a great alternative to nvidia..and will lead to a more competitive gpu market.

That is the reason behind almost all enthusiast Nvidia sales.

 

[dihartnell]

It was why I bought my 1080ti. It was faster period. Love AMD though and have AMD ryzen cpu.

 

[Avet]

I don't think they should invest in new stuff, and push it to game developers. It would be like:"Hey look this new stuff that we developed, and we are better at. It is in 2 games." And in reality they are worse in everything else that has already been applied. Nvidia is ahead for a long time. AMD should first get equal with Nvidia in current stuff.

 

[grec]

Most of AMDs dedicated GPU sales atm are not of its most recent architecture, as AMD has kept Vega to the mobile, integrated graphics, and high end dGPU markets where they have stiffer competition or tighter power requirements, despite the fact they have 20-28CU Vega dies on sale as Vega M.
AMD is happy to keep its largest markets on the more mature Polaris architecture because now the bitcoin mining craze has died their GPUs are suddenly priced a lot better than NVidias in many markets at the RX460-580 level. Now even Vega56/64 is back to more reliably undercutting the 1070 on price and outmatching on performance.

If NVidia made a move to bring price/performance improvements in the mid-low end then it could have been possible we'd see a mid-low end Vega sitting between the 28 and the 64 CU dies, but currently only their 1050 seems to be particularly well priced against its directly opposing card, and we're more likely to see a quick 12nm refresh with a few features fitted in and bugs fixed but most of the performance improvements coming from boosted clock speeds, to tide things over until Navi.

NVidia's "Halo card" marketing tactic is obviously quite effective and the damage the mining craze did towards gamer perception regarding AMD cards is probably going to take a while to go away again, but their earnings are strong and their product positioning is improving naturally.

They don't need to push proprietary standards to get developers to use their stuff, they already have the home console market in their grip. A big part of the reason we have Vulkan and DX12 (One being directly built from the source code of Mantle) is because of AMDs push for low-overhead APIs(Not so coincidentally around the time they were trying to put 8 notebook cores in gaming consoles and would have to sell outdated Piledriver cores at their "top end" for 3 years). There's plenty of examples of AMD working with developers, particularly cross-platform developers, to implement features using their open-source alternatives to NVidias GameWorks. And with regards to hardware FreeSync is now a cross-vendor technology technically supported by Intel and NVidia's latest hardware, as well a wide array of upcoming TVs.