You missed more irony.. so by your logic, every new architecture name is new because they have new names, Since Sandy Bridge is indeed Sandy Bridge and Ivy Bridge is indeed Ivy Bridge. You do realize the biggest difference between Kepler and Maxwell is the fact Maxwell just divided the same amount of cores into smaller more manageable units by adding 4x the amount of logic controllers right? Ya that's definitely all new.. not an evolution of an existing design or anything.. it takes a very very long time before any Chip company builds an entirely new Architecture. The last AMD did that was when jumping to GCN back in 2011, Nvidia when jumping to Fermi back in 2009.. so much for Nvidia leading in New architectures.You could even make the argument they haven't released a whole new design since 2007 when cuda was first introduced as a new "unified architecture" which has been present since then in every new architecture released.
Think your flaming of AMD should stop in this thread.. it doesn't benefit anyone and side tracks the thread.
But back on topic, AMD are expected to release their new cards at The PC Gaming Show tonight.. Or at least announce them. I'm excited even if for rebrands because it's still better than what I have and the current cards aren't bad at all. I wanna see some real Fiji cards to see what the big lipped secret is about