WYP
News Guru
Expect to see new Radeon brands from AIBs soon.
Read more about AMD's "Freedom of Choice marketing in the face of GPP.
Read more about AMD's "Freedom of Choice marketing in the face of GPP.
AMD promises 'Freedom of Choice' as GPP takes hold
- Thread starter WYP
- Start date
NeverBackDown
AMD Enthusiast
Well it only works if people actually buy the cards..
Aggressive but long over due. NVidia's anti-competitive tactics have led to a near-monopoly on a market, in turn further constraining the R&D budgets of those in the industry looking to make their money through innovation and technological progress rather than marketing and developer bullying. It's a great shame on the industry as to how many solid titles have been gimped, particularly in the long term, with proprietary features that primarily serve as marketing ploys while gimping the long term performance of the title (As the "features" are quickly forgot about and never updated with future hardware support). Now hardware companies are being pulled into this horrific anti-consumer machine.
looz
Active member
Or have cards to buy.
TheF34RChannel
New member
AMD is being holier than thou here, but it's clever marketing - especially from a company that cannot offer anything competitive in the enthusiast section. Having said that, there's still no full scope and understanding of it regarding the GPP, just speculation derived from the few bits that we do know. If true, it is a low thing to do in my book.
Dicehunter
Resident Newb
I wanted to buy a Vega64 Liquid Cooled Edition but the UK got what seemed like a really low amount of stock, Was gone within minutes even though I pre-ordered, If AMD sorted their stock out it's highly likely I'd still be running an AMD GPU.
AlienALX
Well-known member
Which would only work if there were cards to buy...
It's been pretty impossible to see the sales figures of Vega for gaming when the miners have hoovered them all up
If the price was where it should be I would buy one though. Don't care about the heat I have enough rad space to cool it.
NeverBackDown
AMD Enthusiast
Could easily get a custom block and a small loop going for it.
Dicehunter
Resident Newb
It's not just the watercooling aspect, The LC version of the cards have slightly better power delivery etc... plus they look hella cool.
NeverBackDown
AMD Enthusiast
Ah did not know that. I mean they only clock so far anyway so does it matter? I don't think so
I suppose its just as well you didnt. You would have replaced it 5mins later anyway
I don't think it's "Holier than thou" when one company is literally under investigation for a variety of offences, with the US Federal Trade Commission (FTC) and European Union Commission likely to take action in the coming weeks after a flood of reports detailing monopolistic and anti-consumer moves. When it comes to the criminal abuse of markets and the resulting stifling of technological and human progress(Which is blatant regardless of any crime committed when a duopoly has such a stark contrast in R&D) you have to put aside this petty squabbling over who's GPU is slightly faster and think about the long term future of the industry.
RobM
Active member
said it when the gpp news broke and stand by what I said which were dismissed as bull.
It is bad for the consumer to operate with such anti competitive practices and I notice that the EU Commission and FTC in the US are investigating nvidia's gpp.
Unneeded and unfair imho and whilst I have used cards from both teams, I personally will never ever use another nvidia product whilst the adopt this attitude.
It is bad for the consumer to operate with such anti competitive practices and I notice that the EU Commission and FTC in the US are investigating nvidia's gpp.
Unneeded and unfair imho and whilst I have used cards from both teams, I personally will never ever use another nvidia product whilst the adopt this attitude.
AngryGoldfish
Old N Gold
I somewhat feel like AMD are clutching at straws here. For every anti-consumer practise undertaken by Nvidia, AMD counters with a 'we'd never do that to our loyal costumers' statement. Yet Nvidia are still the reigning king.
AMD's marketing team are weird to me. It's like they have no knowledge of what their hardware team are doing or what kind of product they're selling. They're just responding to the news in the hopes of selling a something.
As much as the Nvidia 'mindshare' concept exists, right now, what's selling more Nvidia cards is their clear engineering superiority. Intel have arguably an even bigger mindshare than Nvidia, yet Ryzen outsold Kaby Lake in the largest European computer parts seller for months on end. Ryzen was an all-round excellent architecture, Vega is not.
AMD's marketing team are weird to me. It's like they have no knowledge of what their hardware team are doing or what kind of product they're selling. They're just responding to the news in the hopes of selling a something.
As much as the Nvidia 'mindshare' concept exists, right now, what's selling more Nvidia cards is their clear engineering superiority. Intel have arguably an even bigger mindshare than Nvidia, yet Ryzen outsold Kaby Lake in the largest European computer parts seller for months on end. Ryzen was an all-round excellent architecture, Vega is not.
RobM
Active member
It is not just mind-share though, there are so many people out there that will buy something simply because it is branded "Gaming" and that is the only reason the GPP exists in its current form and intended to strip as many of the competitions cards of that branding.
nVidia are clear market leaders with better cards, period. They have no justifiable reason to restrict the GPP in this manner other than "because they can". In my book it is bullying
nVidia are clear market leaders with better cards, period. They have no justifiable reason to restrict the GPP in this manner other than "because they can". In my book it is bullying
AngryGoldfish
Old N Gold
I would say that branding is a large part of the mindshare concept. When people see the Nvidia logo—The way it's meant to be played; that green swish thing; GTX etc—they slap their credit card on the desk.
Same, I'd never buy an AMD card. My last several have all been nvidia. gtx460, 660 ti, 780, 980, and now a 1080 as of middle of last year.
I mostly play World of Warcraft and other blizzard games, and they all run best on Nvidia/Intel.
RobM
Active member
I have really good performance in WoW with my system and settings ingame, the only slowness is loading screens but thats down to where my game is located
AngryGoldfish
Old N Gold
I don't think he was suggesting he'd never buy an AMD card or AMD CPU. Back in the GTX 460, 660Ti, and 780 days, AMD were competitive. Even the Fury beat the GTX 980 handily and is now the far superior card. In terms of raw performance, it was faster. It was just too late, less efficient, and too expensive.
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