SieB
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In a bid to offer quiet and high-performance cooling solution for its next-generation FX-series microprocessors, AMD intends to bundle a liquid cooling solution with the chips, according to a source with knowledge of the company's plans. AMD is considering to bundle the advanced cooler with its top-of-the-range eight-core chips, but it is unknown whether the chip designer will include the LCS with both eight-core FX chips or only with the most expensive model. The Sunnyvale, California-based company is currently considering to include a completely sealed liquid system that consists of a CPU water block with copper base, large heat-exchanger as well as cooling fan.
Source: http://www.xbitlabs....g_Solution.html
Clever marketing by AMD, n00bs will be all over these

But it also seems Intel are planning the same with the SB-E CPUs it says further on in the article. Well played guys, well played.