I have a feeling it won't be much cheaper than what you can find the current gen equivalent now. If people are paying €800-1000 for that kind of performance now, I imagine the new cards will be €600-700 with higher profit margins due to being easier to manufacture. I mean, that is an improvement when you factor improved RT and efficiency, but it's not a shakeup like the GTX 970 was compared to the 780Ti or the 1080Ti was to the Titan. It would be awesome if they came in cheaper than that, but I don't trust AMD to live by their desire to actually take real market share.