In the past, stock coolers were something that was almost always instantly replaced by PC gamers, often being too loud and offering sub-par thermals while under load. AMD proved with their Wraith cooler in 2016 that they were capable of offering adequate temperatures and low noise levels on even high TDP CPUs like the FX 8370,
AMD proved with their Wraith cooler in 2016 that they were capable of offering adequate temperatures and low noise levels on even high TDP CPUs like the FX 8370, with the Wraith Max setting itself up to be the world's best-performing stock cooler in 2017, especially given Ryzen's lower TDPs than AMD's older FX-series CPUs.