There was a huge article in Custom PC a couple of years back about how these companies do not go off in search of what users actually think about their products. They have an arrogance where they just think that people will want their products, whilst being completely out of touch as to what people really want.
And then when they fail they actually wonder why they have failed.
MSI seem to think it's time to cover everything in carbon. They're only about six or seven years too late. Oh and dragons. Lots of dragons everywhere.