There is no real issue with the name as Elon essentially uses the platform so much that everyone has to endure is tweets in there feed anyway me never looked at him ever and since he took over inundated with his tweets, so i'm sure everyone will know.
As for the content etc the whole point of a free speech open platform is anything go's be it you like it or not, so i don't agree when it comes to cutting certain content out at all.
there is by far enough censorship on the net and all very proven by who, and it still happens on twitter, your just not allowed to call a spade a spade anymore.
saying all that X is kinda related to him in terms of space X but otherwise a pointless change like much of anything else, but at least it shows he just wanted twitter gone and tbh just wanted some not all of it in terms of site workings etc as many of the staff are long gone.