As soon as I see something with Orb attached to it I know it's Thermaltake
It's good to see that they have used a PWM fan as noise generally is a big issue with HTPCs. You want them to be seen and not heard.
As for the 2 heatpipes I am not sure how effective the cooler will be, but it should do the job for most core 2 duo/core 2 quad chips, provided they aren't overclocked.
lol about it, but its true, anything with orb is TT, another win for creativity lol, anyways it looks pretty small, so it will fit any m-atx htpc cases, thats a win, hope to see a review soon.
also i have some doubts about its cooling performance, anways lets wait the review