SteelSeries have always been out to impress gamers, they do try to aim their hardware at gamers, but there is a limit on how much gamers can pay.
The keyboard isn't too high priced though, I've seen worse. I guess 50 million operations is good, I had the same white keyboard which cost £3-£4 and that lasted me for many years of gaming every single day, a lot more than anyone here would imagine. I only replaced it after I got a new desk.
Does look like a Dell keyboard though.
When viewing the image I thought it was, I wouldn't of known the difference without the logo/name.
Honestly Rasta, I spent my youth gaming lol, I never went for expensive keyboards for the reason you have mentioned. Ofcourse I used them at LANs and was sent some, I didn't use them for very long though. The only way I could say a keyboard does help is if you have macro's or play a lot of WoW. I did however like using a SteelSeries for trick/strafe jumping.