Yeah £400+ GPUs are very niche in the grand scheme of things, these chips needs to exist for other markets so it makes sense they get rolled out as gaming SKUs too, but the small size of the market is a big part of the reason the price ramps so high near the top. Low demand luxury parts are high risk in every industry, so command hefty margins (2080 Ti market-share is 0.5% on the Steam hardware survey for instance).
Realistically with the current levels of inter-generational wealth flow most people under 35 will be priced out of these £700+ GPU markets nowadays, so it's only new regional markets that can keep demand up while spending rates of younger generations is free-falling so hard it's decimating even fertility rates and such.
But of course, in online PC enthusiast communities you usually hit the "target demographic" (Older PC enthusiasts with stable/disposable income/housing) of these cards square on, so you get a higher representation than the overall market which is dominated heavily by the under-£200 GPU models.
Realistically with the current levels of inter-generational wealth flow most people under 35 will be priced out of these £700+ GPU markets nowadays, so it's only new regional markets that can keep demand up while spending rates of younger generations is free-falling so hard it's decimating even fertility rates and such.
But of course, in online PC enthusiast communities you usually hit the "target demographic" (Older PC enthusiasts with stable/disposable income/housing) of these cards square on, so you get a higher representation than the overall market which is dominated heavily by the under-£200 GPU models.
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