In the case of Nvidia, consumer does include games. Nvidia's market is gamers. Literally. They don't market "Fastest Gaming GPU Ever" for no reason.
A consumer is different from a commerical or business market, which those cards are aimed at. And BTW if it is so cheap, please go ahead and buy one to prove us wrong?
But to be objective and take a look from your side, yes technically you are right. Technically if Google bought this card themselves for "personal use" in there servers, then yes you are right, they are a consumer. However being technically right by twisting words isn't the same as being right. So if you would like to continue to troll, be my guest. Saddens me such a respected person here like you(I should note I respect you more than anyone else here since we've never had an issue) is trying to troll.
To make an analogy:
The military creates a tank. The tank is retired but is sold to anyone who could afford it. Say I buy it. I buy this tank and use it at home for personal use. Does this make me a consumer? No. Why? Because it is a military vehicle aimed specifically at the military. Yes I am a civilian, but that doesn't change the fact what the tank is. Just like how the Nvidia card in question is. It's a GPU aimed at a target audience, HPC/Datacenters/AI/DeepLearning. A guy like me could buy it, makes me a "consumer" with a HPC CLASS CARD but it doesn't change the fact the card is still meant for HPC, not consumers, consumers being Nvidia's gamer audience.