There's a reason you never knew. They were absolutely and utterly atrocious. Like, the absolute worst boards ever made.
I got a Pure Crossfire recently. Took it out of the box, turned it over.. VRM ramsinks fell off. Look under the bottom covered in flux wash.
As if looks were not bad enough? Well, all over the box it said supports Phenom X4 CPU and Phenom FX. Yet my 9950 went in and it was as dead as a dodo. Sent it back and Scan screwed me out of £15 as apparently there was nothing wrong with it
If that's why those EVGA dudes have gone over there then Sapphire's line up will be complete.
Crap boards, crap quality crap looks and crap bioses.
Still, I suppose that Sapphire can be the litter box and keep all of the crap in one place..
As you probably guessed I am not a big fan of Sapphire or EVGA. I don't like companies that make GPUs only (rebrands)and then get all clever and think they can produce a good motherboard. They can't, and it shows.