Haha, I was wondering why people were saying water cooking, I read the article an extra time, finally found why....durrrr on me. But back to the subject, Yah I think an intel water unit would cost even more than an antec or corsair. Most enthusiasts dont go for the all in one thing, but I'm ordering an H60, NOT because of some false hopes of outperforming the top end air coolers, I just dig the slick black look of it. I think the idea behind them are good, no hassle, no filling. But we all have tons of cpu coolers laying around i'm sure, who's going to want to pay for an intel one. argggh