These are halo products with a lot of the features over time slowly trickling down to lower end hardware, I have the Samsung Odyssey Neo G8 and it is amazing, Came out 4'ish months ago, It was pricey but worth it and eventually that same 1200 zone lighting, HDR 1000+ etc... will make its way down the stack.
It's the same with products like this 8K monitor, It tends to make the manufacturing of "lower" end hardware cheaper.