Basically 2x27" 1080 panels with zero bezel in between. I love it. Yeah 1440 would have been better but you'd lose the refresh rate but this would be perfect for most of the types of games I play.
Only down side is the price. $2500 here would get me 2 and a half 27" Swifts or similar. Of course I'd need a 1080Ti or two to run triple 1440s at those speeds so for people considering it then I guess price isn't really a massive problem.
As a single mount over a racing or flight sim cockpit this would be amazing.
Edit - I do like the promotional picture. Here's a skinny bloke to give the panel perspective.
Nice for some 1080p splitscreen action in CoD BO3 for example. But then again, you'd need a 1080Ti for at least SOME eyecandy...
My 1070 can only handle BO3 at that resolution at ultra low settings.