The news comes over four years after Koch, which owns Saints Row publisher Deep Silver, was acquired by Embracer Group (then THQ Nordic) for around $150 million. Koch Media co-founder and CEO, Klemens Kundratitz, said the decision to rebrand was made to reflect the "evolving nature" of the business post-acquisition.
Seems it's done the rounds since i don't pay as heavy attention as that, but someone owns it lol