How long until the people getting the most upset about EGS realise they're a big part of the reason it has become so popular? Hundreds of millions of dollars worth of free publicity generated by faux-controversy, while it's doubled up as a warning sign on where to go to avoid the most toxic parts of the gaming community.
You will still get the conspiracy theorists claiming there's guaranteed cash incentives but ah well, those echo chambers in the gaming community are full of pirates & children who would rarely buy single player games anyway, hardly valuable customers to devs, while sales figures seem to indicate they're just a really vocal 1%.