I went with the 7950 as it really isn't worth the extra cash for a 7970. I got the XFX DD 7950. Easily run it @ 1000/1400. This room is 20c and card idles at 39c at 40% fan speed. 60% fan speed is still quiet, you get a slight fan noise but really not that noticeable and hits low 58-62c when gaming. Also note that my card is running 1050/1450. Oh and it looks uffing sexy!