I think the plastic shroud looks really cheap and ugly. The backplate is nice, but the shroud just screams "made in China" to me. Not sure if it looks that bad in person, but thats the impression I got from the video.
Instead of Devil we should call this card Jekyll and Hyde or maybe Two-Face. Why couldn't they just keep the nice clean look of the air cooled half on the whole card.
Also Mark you made one small mistake. In the part about clock speeds you wrote "...with clock speeds of 1100MHz on the GPU core and 1525MHz on the GPU core."