The Xigmateks had quite significant gaps between the heatpipes and the base 'fins', so I applied the TIM to the heatsink rather than the IHS to ensure no air pockets. Then after test mounting (which squeezed out any excess paste), any excess paste was removed from the sides and the paste on the IHS flattened/redistubuted on the IHS, before the cooler was mounted properly.
After testing, when the cooler was removed there were no voids in paste with only a thin even layer between IHS and heatpipe, but with mounds of excess paste filling in the gaps between heatpipes.