Even if it's more value for money than what we have right now, doesn't mean it's still good value. By inflating prices every new launch once AMD finally has something to offer the price brackets are already so far away from before that it then looks to be good value but historically it's still to expensive. Their profit margins are only growing and even though they sold an immense amount less of Turing chips than Pascal chips they still made more.
So if they keep the prices the same, to me it's still to much. Nvidia have no excuse they weren't even using the latest node technology at only 12nm. Now with 7nm and way more wafers needing to go around for every market? Can't see it getting lower. Can only see it staying the same or higher, depending on AMD.