To be honest, to me, it ruins the fun for the avid benchmarkers. But for those who just want to squeeze everything out of the card without faffing about, then it could be a good thing.
I'm no longer as tech savvy as others. I don't read up on new details and architectures like I used to. I am more occupied with what goes on in the real world

but... I can't deny my love of pc gaming and building pcs for that matter. It's just that I have lost my patience for the whole trial and error overclocking.
While I bet we still get much better results from manual tweaking, this will cater for the masses who are more interested in the plug and plug crowd. Provided that it works!