Nvidia reportedly pressures partners to stop them building next-gen Intel GPUs

[WYP]

Intel wants all major GPU vendors to create Battlemage GPUs, and Nvidia may be trying to stop them.



Read more about Nvidia reportedly pressuring their partners to stop them building Intel ARC GPUs.

 

[KingNosser]

It's for things just like this why they were not able to buy ARM, it's simple bully boy tatics and they have done it more than once.

That being said I hope Intel can take a chunk Nvidia need to learn and amd need not follow, the prices are out of control in the GPU sector, yet in all other areas of the market the prices while higher are not to the levels Nvidia wants the fact a 4090 is the best value card in their stack says a hella lot, then they want more next gen lmao sure some will pay it but if your going to price people out of your products well you can hardly complain if you start losing market share.

I was pretty tough on Intel for lots of reasons, but over the last year they have started to turn things around somewhat, so while not the best start a positive one, the key thing they need to do is fire their whole marketing team as it's basically always sucked ass.

 

[Gothmoth]

the media complains about AMD stopping developers from implementing DLSS in AMD sponsored games.


the nvidia anti-consumer behavior, they displayed for decades, is only reported by some.


and no, i am not an AMD fanboy.
yes i have mostly AMD systems today but my GPU´s are 100% from nvidia.





ps: intel has done the same crap in the past.


they are all f*cking greedy corporations.

 

[KingNosser]

I doubt this will get as much talk as AMD and FSR, yet imho it's worse.

True they are all the same they are not charitys they don't care about gamers they care about the profit margins.

Still they have the most market share so i expect many would be just as fanboy over it all as the FSR situation.

Depending on what they bring out and how strong it is i may end up getting one, so that being said it'll need to be at least 30-40% stronger than my 6800XT otherwise there is no real upgrade for me at all, was the key reason i didnt save for a 7900XTX as they were not as strong as forcasted.

Still i expect all these things are going to get worse from all of them as competion starts to mount they will all be doing one thing or another to try to get the upper hand, in all areas.

 

[AlienALX]

In all fairness this is karma. Because Intel did exactly the same, a few times, and got sued by AMD.

First cases were late 90s. We were an "Official Intel reseller" and the rep used to come about once a month. We were not allowed to advertise, or even sell AMD CPUs or we would get struck off.

And then a good few years ago they did it again on LTT forums where they had people getting their palms greased to talk people out of buying AMD CPUs and buy Intel ones. Intel response? something like that.

It won't work. Trust me on that. Intel will just sue them, and they will lose.

 

[KingNosser]

Thats the thing they all as guilty as each other, and while it all gets reported on people seem to take full blown sides on the issue when they have all done it and are doing it.

admitedly i'm not a fan of nvidia or intel much my choice is atm amd, just a shame there isn't another brand outside of them three that will come along and trounce them all, that in truth everyone could support.

end of the day it's just biz to them and getting sued a little here and there doesn't put them off at all, they just keep doing the same things just like banks with there insider trading slap on the wrists a fine and back at it instantly while having made more money than the fine so it teaches them nothing other than it'll cost them some profit.

 

[smilertoo]

If it's true i will be surprised if the US government doesn't step in.

 

[ET3D]

It won't work. Trust me on that. Intel will just sue them, and they will lose.

It's not as simple as that. Court proceedings take a long time. If NVIDIA doesn't back off or OEMs take a stand, Intel could have a hard time selling its GPUs, and could end up getting out of the market.

It of course depends to an extent on just how good Intel cards are. If they're good, and Intel provides OEMs with a monetary incentive to release them (classic Intel tactic), then it could be worth it for them.

 

[AlienALX]

It's not as simple as that. Court proceedings take a long time. If NVIDIA doesn't back off or OEMs take a stand, Intel could have a hard time selling its GPUs, and could end up getting out of the market.

It of course depends to an extent on just how good Intel cards are. If they're good, and Intel provides OEMs with a monetary incentive to release them (classic Intel tactic), then it could be worth it for them.

I know.

But that’s how it works. “When the fines end up costing less than the loss of business”

Nvidia are clearly worried. And not about desktop GPU sales. We’re talking embedded and laptop GPUs here.

They won’t win. Trust me on that. They can’t provide CPUs and they know it. So there’s no way it will work any way. How can you tell like, Dell, that they can’t use Intel GPUs and then expect Intel to say “OK that’s fine how many CPUs did you want?”


As I’ve said a lot of times now, Intel are the only company left who can hurt Nvidia. And they will.

 

[meuvoy]

As I’ve said a lot of times now, Intel are the only company left who can hurt Nvidia. And they will.

I sure hope you're right there

 

[AlienALX]

I sure hope you're right there

If the next gen are as good as I’ve heard? They’ll be fine.

I’ve heard battlemage is it? Is going to be way better. Nvidia will have paid spies in Intel. They all do. So they will know what is coming. Remember too, they also know how it all works too. Like from a scientific standpoint, and Intel have been very open about it.

Why else would Nvidia risk fines and etc if they knew they had nothing to worry about?

Their problem and they know it is that Intel are not like AMD with GPUs. Intel won’t want to just get by. They will want the throat. No company has ever been more cut throat and more relentless than Intel. And Jen knows this. He knows they have the clout, and he knows they have huge contracts with OEMs. Bigger than he could dream of.

But for us minions? I mean let’s be honest of battlemage is good and performs well we’re already sold. Performance talks and bs walks and all that.

Will it best Nvidia or AMD? No. No not yet. But will it take market share and land share? Yes. I reckon it will.

Steam surveys hold the key. 99% of steam users buy £250-£300 GPUs. And that’s a fact.

 

[KingNosser]

Both Intel and AMD can gain here over the current and next gen, as i feel nvidia have fallen into the trap of competting with themselves and there backlog of stock rather than providing any real value.

Intel's battlemage is meant to be around a 4080 but tbh the midrange is where the market is mostly like you say and to put it mildly nvidia are worth crap in that or even laptops soon so they gotta be worried and being honest just don't care enough on that loss atm with all their AI fairtale land profit they are making.

It's just a case how much they want it both Intel and AMD have got to force the market and products and i know AMD could have made a stronger card than they did, but both Intel and AMD are better options generally in my view seeing it a lot more over the web of people recommending the alternatives to nvidia.

The issue i can see if either of them take a chunk is that then it'll be harder to sell the same volume of cards a 2nd time around as people hold out for a long time which i feel is where nvidias biggest issue is, they had good products at decent prices not so long back and since then are charging more for different reasons, but in truth it's that most people buy every 2-3 gens not every gen, Intel and AMD could well run into the same exact problem which is most likely why they have been so tentative in the market atm.

 

[AlienALX]

Most people who buy a 60 series card upgraded every gen. You have to, your card gets left behind pretty fast at that sector of the market. It all stopped with the 20 series. Like, the 2060 was too expensive for the FPS uptick, and it has just gotten worse.

It is clear that AMD and Nvidia are selling cards in a tier they do not belong. What I mean is, model numbers on both teams have jumped up for the series of card. BOTH of them are doing it.

Intel have a lot of options here. They don't need to do that, and they can release gens of cards where they SHOULD be and not up a tier or two and up a tier or two in price.

If they are not careful? they will get caught with their pants down like Ryzen did to Intel.

 

[KingNosser]

Oh i agree nvidia is going to get caught napping, it has to happen, thou while nvidia are selling a class higher at a higher price, i dont feel amd are people often say amd undercut by some % but it's a bit more than that look at the price of a xtx vs 4080 there is a large gap.

where i do agree is that amd have been waiting before launching then adjusting.

Intel if they want the market share can take it same as any of them, but nvidia i feel doesn't care as much as they did as the value is terrible, Intel are in dire need to sort something out as that Ryzen moment is still hampering them Zen 5 is going to be big really big, so Intel need something working better for them it's a chance and regardless of what they gain from it or not i hope they stay in the GPU market longer term now.

The issue for all of them is once market share is lost it takes a fairly long while to gain it back but what go's around comes around not like AMD/ATI weren't many years ago in a better spot before crashing down to $2 a share now look at them bounced back in a big way, Intels only major issue has been it's fabs it's really crippled them the last decade in progressing.

 

[AlienALX]

AMD are going to get caught napping the hardest.

This won't bother Nvidia too much. AMD however? will be the first to go IMO.

 

[KingNosser]

I see market share being gained for Intel, I just don't see the massive gain your expecting.