Rather a pertinent point here, and one NVIDIA seem to be in need of updating:
http://www.geforce.com/privacy-policy
Section 2 states that if you use their website, mobile apps, or "services", they may collect "personal information".
GFE is one such service according to NVIDIA, and thus by their own Terms of Service it can and does collect personally identifiable information, they will then pass that information along, without explicit consent, to other companies as they see fit as detailed in Section 4 of the TOS.
So either their brand new, freshly updated terms of service are wrong, or their recently issued statement is wrong. Either way, something isn't right.