Nvidia officially reveals their £2,399 Titan RTX

[AlienALX]

So many points here to agree with, so much right in this whole thread. Its the way that marketing has evolved, Want is now considered the new need. I have always been on the though train of not paying more for a GPU than the cost of a current gen console. £1200 for a GPU (or £1500 if you want an ASUS!) is completely taking the biscuit, especially an early adoption on the tech. 10 gigarays? the next gen will likely double that and then the gen after will be so far ahead that the 2080ti will be meaningless. They are not future proofing themselves when buying these, simply lining themselves up to upgrade again sooner when their shiny new tech is outdated 2 gens later.

Aye. When I was a kid I got one new pair of trainers a year. I also got one new coat a year etc.

That is partially why I now hoard brand new trainers. Because basically we couldn't afford them as a kid, so I walked around with holes in them.

My grandparents? they kept chickens and hoarded eggs. Poor sods, now they *really* knew what it was like to go without !

This era like all others will end. Until then? I am not buying any hardware. And I haven't, in absolutely ages. I've had my RAM for three years, and I have not bought anything that equates to performance or an upgrade since June 2017.

I did buy a couple of SSDs, but let's face it at the prices I paid they were given away (£80 for a 960gb Sandisk, £27 for a 256gb Evo and £21 for a 120gb WD Green).

 

[Bhebhe]

It is a TITAN and It Is RTX that's why.

 

[demonking]

It is a TITAN and It Is RTX that's why.

Oh dam! we must have all missed that =00=

Alien:

Yeah same, got new shoes for school, "NO FOOTBALL" and if my feet grew well the shoes had better grow too lol.
Its about Value, PC gaming used to present some form of value over the consoles. Yep we all know rigs almost always cost more than the consoles but the fact that all my games are "backwards compatible" (to an extent), Steam sales gave you awesome value for the games themselves and the customisation and modability (I'm coining that word ) made up for the increased costs. Now to game at 1080p for the next 4 to 5 years you need spend double the cost of the consoles. you have to buy a GPU that's going to keep going for a few years, I mean yeah a 1060 can do 1080 pretty dam good, now. How well is that going to perform in 2022? or any part. Im lucky in that I got my i7 for a steal back in 2013 and it still just about copes now. your not going to be so luck now and a mobo and an i7 (or equivalent for gaming) is going to cost you the same as a whole rig minus GPU did back then. its ridiculous, we wanted better PC gaming adoption from the AAA publishers but the side effect has been that the hardware manufacturers are creaming the new entrants and killing off the older gen with massive prices

 

[grec]

I know it's off topic but that typical "Back in my day we never had any of this" stuff is absolute drivel. A little fact for you: Working class families in the 70s had more disposable income than those today. Growing up in the 70's you knew you could eventually work your way up to owning a house. Growing up in the recession and austerity of today, and there's a 1 in 5 chance your parents can't afford to put food on the table. The idea of someone in their early 20's owning their own home is little more than a pipe dream in today's world for most people, and if having chickens to source your own eggs is supposed to be some hardship of long gone times, then I'm guessing you've never looked in the gardens of many modern council estates. It's hardly uncommon for people in the inner city to have their own chickens(The eggs are far bigger than supermarket ones too!).

The fact is, a portion of society has always had disposable income to blow on stupid things, and that portion of society is smaller today than it was throughout pretty much all of the last half century of Britain's history, with people in lower wealth classes now worse off than ever. In the area I live, the life expectancy has now long been below that of the Gaza strip, and we're talking inner city Greater Manchester.

The real reason the RTX Titan is £2400: It's not got the enterprise appeal of the full DP, HBM2 enabled £3000 Titan V that came before it. It's got twice the VRAM of the Titan Xp and 3 times the area, I don't think 2 times the cost of its launch price is unexpected. Plus, the pound has lost a lot of its value recently, the UK's possibly on the verge of losing direct trading access to its largest trading partner while the US is trying to start a trade war with China, who in turn is attempting to sue half the DRAM market for their alleged price inflation. Hardly a period where you'd expect price drops.

The idea that 1080p has somehow got more expensive isn't really true(Besides the increased cost of DRAM atm), only the very top end has raised in price really. Today, if you want to play most games at 1080p you can go out and buy an APU which does the job roughly as well as an Xbone. You really don't need a 1060 level card for 1080p gaming unless you're cranking everything to max on the very latest titles. I still play at 1080p just fine on a 6 year old mid range card and I've still never reached a game I couldn't play at 60 besides early access/beta titles. I have friends who use GTX1050's and RX460's just as well in similar titles.

This is a halo card, a premium product which a premium price tag. This kind of mark up is one we've seen for decades in other markets.

I don't mean to start arguments, but the people buying these arn't impulsive millennials. It's much more likely to be 40yo bankers or something on five or six figures(Even £10k is above the average salary for someone in their early 20's in modern Britain, and that £10k isn't worth nearly as much as it was a few years ago) who would happily splash out orders of magnitude more on a flashy car to nurse their ego/epeen.

 

[WYP]

They're still using 'RTX' branding though whereas the Volta Titan dropped the GTX logo. I'm not disagreeing with you. This new card is surely not aimed at gamers. I'm just saying that Nvidia are seemingly aiming it less far away from gaming than they did with Volta.

Remember that Nvidia has also made a Quadro RTX series of graphics cards. RTX doesn't mean gaming.

 

[AlienALX]

I know it's off topic but that typical "Back in my day we never had any of this" stuff is absolute drivel. A little fact for you: Working class families in the 70s had more disposable income than those today.

https://en.wikipedia.org/wiki/1973–75_recession

 

[Dicehunter]

You'd have to be a little touched in the head to buy this.

 

[WillSK]

Buying that 2080 was about as good for gamers as this Titan.

You really shouldn't have caved.

I'm not having a go, I just get annoyed when people lack self control. I remember an episode about Walmart in South Park (This way wall mart comes, or something) and after all of the commotion they take people into the centre to the "heart". It's a mirror.

You look in that mirror, what is causing the problem?

The worst part is that game devs will get these cards for sure, and then that means anything less will run games like poo.

Yawn.

As I said to you at the time. I am more interested in the raw upgrade against my 980Ti and the future potential of DLSS than I was about RTX so I don't regret buying the card at all and nothing to do with self control. I upgrade for the most part every 2/3 generations and was in the market wanting the latest tech (not a 1080Ti)

On top of this I am already selling the headset I got in the bundle for the price I wanted and am getting offers of over £200 for my existing card so all in all I haven't spent much more than I wanted to. and well within the £600 you said you were willing to spend

 

[looz]

What's the issue with buying 2080 for gaming though? It's already cheaper than 1080 Ti in most of EU and they're more or less neck and neck in performance. And 2080 has better video encoder, rtx and dlss support and so forth.

 

[grec]

https://en.wikipedia.org/wiki/1973–75_recession

Not saying there weren't hard times, it was of course Britains only double dip recession up until the 2008 global bankers bust up, but by most metrics, both abstract economic ones and those more directly related to dips in quality of life or rises in poverty, Britain has been through some of its worst years since the great depression of the 20's following the 2008 recession(s) and particularly following the austerity measures that attempted to tackle its fallout which contributed greatly to inequality. The middle class's may have been impacted less this time but the more vulnerable/less lucky in society have bore a much heavier price(For the mistakes and criminal actions of a small number of elite bankers).

 

[SPS]

As I said to you at the time. I am more interested in the raw upgrade against my 980Ti and the future potential of DLSS than I was about RTX so I don't regret buying the card at all and nothing to do with self control. I upgrade for the most part every 2/3 generations and was in the market wanting the latest tech (not a 1080Ti)

On top of this I am already selling the headset I got in the bundle for the price I wanted and am getting offers of over £200 for my existing card so all in all I haven't spent much more than I wanted to. and well within the £600 you said you were willing to spend

No need to explain yourself, life's short, do what YOU want. Enjoy it mate.

 

[WillSK]

What's the issue with buying 2080 for gaming though? It's already cheaper than 1080 Ti in most of EU and they're more or less neck and neck in performance. And 2080 has better video encoder, rtx and dlss support and so forth.

No need to explain yourself, life's short, do what YOU want. Enjoy it mate.

Cheers folks.

@Alien, I know you weren't trying to offend/have a go as you said.

 

[AlienALX]

Then you obviously didn't live my life or have my life.

The 70s were all about hardship for many. It had record numbers of multiple families living together and so on. I wouldn't say I lived impoverished, in fact quite the opposite as I had more than most, but it still wasn't a time where any one would show a pic of a cartoon figure holding out a bunch of notes saying "take my money".

And going further back? My grandfather was caught in France in WW2, returned home to a hole where his house used to be and then worked for the council depot. He had a council house and had 4 kids. The exact opposite of a life of wealth.

 

[grec]

I wasn't really getting at individual cases, more discussing the situation as whole on average. The rate of inequality has never been as low as it was in the 70's since, IE, economically, the poor are far poorer than the rich that they have been since, particularly after housing costs.

I can't really see what you're getting at. I grew up through the 2008 recession and its aftermath and I don't know anyone who thought getting more than one pair of trainers or coat a year was a particularly normal thing or whatever it was. Many of us grew up under food poverty and went through many winters without heating or regular warm meals. Like I said, 1 in 5 British families live in a household with at least moderate food insecurity, while areas of some of our largest cities have life expectancies lower than that of modern war zones, with families larger living together having skyrocketed over the last 5 years after steadily rising since 08.

 

[Warchild]

Talk about going off topic

 

[Kaapstad]

Talk about going off topic

This^

For the record the 2008 recession is like a non event compared to some of the decades I have lived through.

When I was small catching something like Scarlet Fever I considered good news as I did not have to go to school.

 

[Dawelio]

Talk about going off topic

Agreed. So yet another thread that has grown to about 4 pages with off topic posts.

Can we all just go back to the actual topic? Which is about the ridicolously priced £2,399 RTX Titan GPU.

Not about some economical situation in the 70's? That was almost 50 years ago. It's almost 2019 now, so drop it and move onto the topic.

 

[grec]

Yep sorry that went off topic, I guess the point is that there are luxury GPUs now for the same reason there were luxury cars being made in the 70's. They're premium products for the elite few with largely excess disposable income, not an indication of the average person of the generation the product was released. People have been spending thousands of £s on entertainment systems and personal computers for as long as either have existed, and cards like these aren't the key market or source of income for the die or architecture as a whole. There are lots of things you can blame for the larger than average price of top end GPUs today(Like the state of the import/export market, or the fact GPUs are genuinely far larger & more expensive to produce than they ever were before; A testament to how mature the market now is that we can have projects with such high input costs), but I don't think memes and one of the poorest portions of society is the one to go with.

 

[AlienALX]

Agreed. So yet another thread that has grown to about 4 pages with off topic posts.

Can we all just go back to the actual topic? Which is about the ridicolously priced £2,399 RTX Titan GPU.

Not about some economical situation in the 70's? That was almost 50 years ago. It's almost 2019 now, so drop it and move onto the topic.

If you had any knowledge of history and current times you would have the answer to your question.

Why is the Titan RTX £2399? because of all of the things we have been discussing in this thread.

Why, instead of constantly whining, don't you read manuals? or maybe a book about economics.

I don't blame you solely for not knowing anything about history. Today's PC climate says that you should not learn from the mistakes made in the past. You're fully able to make your own, and WW3 is inevitable.

Yep sorry that went off topic, I guess the point is that there are luxury GPUs now for the same reason there were luxury cars being made in the 70's. They're premium products for the elite few with largely excess disposable income, not an indication of the average person of the generation the product was released. People have been spending thousands of £s on entertainment systems and personal computers for as long as either have existed, and cards like these aren't the key market or source of income for the die or architecture as a whole. There are lots of things you can blame for the larger than average price of top end GPUs today(Like the state of the import/export market, or the fact GPUs are genuinely far larger & more expensive to produce than they ever were before; A testament to how mature the market now is that we can have projects with such high input costs), but I don't think memes and one of the poorest portions of society is the one to go with.

It wasn't off topic. At all.

The subject was a £2399 GPU. It was asked why that GPU cost so much, when a decade ago £350 bought you the top end offering from Nvidia (the GTX 280) and so hence forth the discussion of why things have changed so much.

Those with an interest in it could read it, those without? don't read it.

We are known here for our discussion. If we did what the younger generation wanted there wouldn't be any forums left and we would all be watching people play video games on Youtube, because we couldn't quite muster up the energy to actually play them.

 

[Eddie long]

actually i'm not that surprised with the release price , basically twice the price of the reference 2080ti card at launch, should have really seen that one coming