Tom is in the corner of the shed crying right now.
There is so much they could do but it all comes down to costs and tooling and lines of production etc, my only reason i don't buy there products isn't due to there performance but other factors like price colour led etc.
The other reason is I no longer air cool my CPU the years of ripping my hands in a tiny case are long over, they have a good brand and they are just scared of changing different things that would effect it.
What they need to do is have a sub brand for everything that people are screaming for i mean how long did black fans take i mean seriously, but there it's understandable.