I was quite annoyed awhile back when ATI/AMD would introduce new (but different) cards with the same name, just adding more X's, e.g. x1950xtx. But this is absurd, completely different cards having the exact same name! Do we have to peel off the heat sink to find out what we bought? At least AMD got their nomenclature together on the 3xxx and 4xxx series. I would be inclined to buy a Radeon just because of this...