"VGA Boost increases the power limitations for MSI GAMING graphics cards when inserted in an MSI GAMING motherboard. It simply upgrades your Power Tuning and current limits allowing your graphics to boost to higher clock speeds when your gaming graphics get more intense and sustain maximum performance for a longer time.
This is all supported because of the power design for the PCI Express slots and the build quality of MSI Graphics cards. Now, matching MSI gaming hardware not only gives your game PC some fiery red dragon looks, your PC gaming experience will benefit from a safe and powerful boost in graphics."
Sound pretty much the same as what asus is doing with their motherboards in combination with their asus branded graphic cards
And yer the mobo just looks awesome tbh