It's a good idea, but I hope that it looks nothing like the one in the picture. They could at least design it with a shroud over it to tidy it up and make it look more 'premium'
I just hope they give us the option to buy all the pices separately and let us do it ourselves personally I already have an AIO attached to my gpu and I was looking forward for a solution that could dissipate vrms heat better than I'm doing and without huge heatsinks. Also the gtx 980ti hybrid from EVGA here in Italy is too pricey@ 850~ €.