MSI to focus on GeForce RTX GPU and a shift away from Radeon

[WYP]

MSI confirms that its GPU focus is on RTX as their Radeon GPUs disappear from retailers.



Read more about MSI moving its GPU focus to GeForce RTX.

 

[Warchild]

quite a surprise to read this, considering EVGA dropped Nvidia for obvious reasons. Here we see MSI doubling down.

Could it be some financial advantage given GPUs are built in Taiwan? Home to MSI themselves?

 

[Excalabur50]

I said shortly after EVGA left that MSI would try and become the next EVGA and here they are trying to do it TBH I think it's a dumb move, they've also been sucking up to Intel a lot too, another mistake as far as I'm concerned.

 

[NeverBackDown]

AMD should just make better reference cards.

 

[Damien c]

I think it's a good move, never had a problem with MSI card's and they have always been high quality chips with good overclocking potential whilst remaining cool.

The only issue I have with MSI and it's worse with Asus is the price they charge for some of the cards.

I am very happy with my Gigabyte card which has surprised me at how cool it remains and quiet whilst gaming without turning the fans up, but it does have a huge chonker of a heatsink on it!

 

[Dicehunter]

Sapphire, XFX and Powercolor make the best AMD cards, Sapphire is objectively the best of the bunch in terms of build quality and component quality though.

AMD should just make better reference cards.

To be fair AMD's reference 6000 and 7000 series cards are pretty solid and look quite nice to the point they can be used in professional settings without looking gAmErY.

 

[Dawelio]

To be fair AMD's reference 6000 and 7000 series cards are pretty solid and look quite nice to the point they can be used in professional settings without looking gAmErY.

Not being an Nvidia fanboy here at all, but their Founders Edition does looks way better, is better quality and is just overall more premium. And doesn't look "gAmErY" as well, yet fits just as fine in a gaming PC as in a professional PC.

Obviously aestethics and looks are highly subjective. But thinking that many have gone FE rather than AMD's reference for reason(s) though...

 

[AngryGoldfish]

Radeon reference cards are a massive improvement, I agree, but I also agree that they're still leagues behind the Founders card. I can't image AMD will push for better reference GPUs until RDNA5.

As awesome as Sapphire, Powercolor and XFX cards are, I like seeing variety, so it's a shame to lose MSI to Nvidia. It's a strange time to do it from what I can see.

 

[Dawelio]

Radeon reference cards are a massive improvement, I agree, but I also agree that they're still leagues behind the Founders card.

Oh this for sure, for sure.

 

[AlienALX]

Radeon reference cards are a massive improvement, I agree, but I also agree that they're still leagues behind the Founders card. I can't image AMD will push for better reference GPUs until RDNA5.

As awesome as Sapphire, Powercolor and XFX cards are, I like seeing variety, so it's a shame to lose MSI to Nvidia. It's a strange time to do it from what I can see.

You are never going to see a FE cooler on AMD even on the same planet as the Nvidia one. For many reasons, but all lead back to hard cash.

First thing to note is the FE are only sold through Nvidia. They do not send them to AIBs to sell and put stickers on like in the past. This means that Nvidia get all of the profit. If they passed them onto AIBps they would need to add their cut on top, at which point you couldn't afford them. AMD sell their MBA cards to others to sell and get a cut out of, hence the plastic and not so great cooling. That will not change.

Second is money again. AMD are not in the lead, so can not spunk untold money into a cooler and then have to charge for it. Again no one would buy it. Only Nvidia can get away with spending that sort of money and they recouping it back from their buyers.

So yeah, don't ever expect it to happen because it never will.

Your options are spending more on a custom cooled card. Most of which are about as good as it will get.

 

[Dicehunter]

Radeon reference cards are a massive improvement, I agree, but I also agree that they're still leagues behind the Founders card. I can't image AMD will push for better reference GPUs until RDNA5.

As awesome as Sapphire, Powercolor and XFX cards are, I like seeing variety, so it's a shame to lose MSI to Nvidia. It's a strange time to do it from what I can see.

Along with the other points, Unless AMD's net worth goes up massively, We'll never see a Founders Edition type of GPU from AMD as they are way too expensive to manufacture.

Nvidia are quite literally worth 10 times more than AMD so they can afford to do stupidly over designed behemoths like the Founders Edition, AMD right now cannot.

 

[AlienALX]

Aye in short no one needs FE coolers. They are simply a posing object as with many Nvidia things in the past. Are they nice? sure. Are they exclusive? yup. Do you need it? no, no not at all.

With the current climate you can expect GPU prices to fall sharply. Especially gaming ones.

As much as I dislike Nvidia they got out of gaming at just the right time, the jammy slippery bastuds

 

[AngryGoldfish]

Yeah, I agree with what you're saying. But I never said as good as the FE cards. I just want to see improvements, and I don't see any reason why they can't happen over the next few generations. The FE cards are brilliant. It took Nvidia ruining one of its supporting companies in order to pull it off. So I'm not expecting AMD to compete on that level. I just want to see gradual improvements over time.

 

[Excalabur50]

Yeah, I agree with what you're saying. But I never said as good as the FE cards. I just want to see improvements, and I don't see any reason why they can't happen over the next few generations. The FE cards are brilliant. It took Nvidia ruining one of its supporting companies in order to pull it off. So I'm not expecting AMD to compete on that level. I just want to see gradual improvements over time.

In all seriousness why would you want a better cooler on an FE card? Most people who buy FE cards get them as they're cheaper and they can slap a water block on it and get all the performance that they need without wasting money on an over the top cooler that you're then going to rip off anyway, if you want a good air cooled card then you'd buy an EVGA for Nvidia or a Sapphire for AMD or anyone elses better prforming air cooled cards.
Nvidia's founders are a niche product IMHO that shouldn't really exist and that you can't buy everywhere like my country, Australia, it's just another greed thing that Nvidia's done so that they get 100% of the profit rather than using AIB'd like AMD does, eventually Nvidia's greed will get the better of them and they'll end up just making them themselves and dumping on their AIB's.

 

[Warchild]

You are never going to see a FE cooler on AMD even on the same planet as the Nvidia one. For many reasons, but all lead back to hard cash.

First thing to note is the FE are only sold through Nvidia. They do not send them to AIBs to sell and put stickers on like in the past. This means that Nvidia get all of the profit. If they passed them onto AIBps they would need to add their cut on top, at which point you couldn't afford them. AMD sell their MBA cards to others to sell and get a cut out of, hence the plastic and not so great cooling. That will not change.

Second is money again. AMD are not in the lead, so can not spunk untold money into a cooler and then have to charge for it. Again no one would buy it. Only Nvidia can get away with spending that sort of money and they recouping it back from their buyers.

So yeah, don't ever expect it to happen because it never will.

Your options are spending more on a custom cooled card. Most of which are about as good as it will get.

I actually wondered if it would provide a generation of memes were MSI to take their Pro Expert cooler (which I love) and slap it on an AMD GPU. Albeit.. while it looks amazing, the dismantled vids on it show how "flimsy" or cheap it looks.

 

[AlienALX]

I actually wondered if it would provide a generation of memes were MSI to take their Pro Expert cooler (which I love) and slap it on an AMD GPU. Albeit.. while it looks amazing, the dismantled vids on it show how "flimsy" or cheap it looks.

Yup not so hot in reality and far more than a FE card to boot.

Nvidia have made sure no one can compete with them.

AMD on the other hand? really don't want to bother. They just leave the good cooling to the AIBPs, as it should be.

But yeah that would be hilarious if someone did that

 

[AngryGoldfish]

In all seriousness why would you want a better cooler on an FE card? Most people who buy FE cards get them as they're cheaper and they can slap a water block on it and get all the performance that they need without wasting money on an over the top cooler that you're then going to rip off anyway, if you want a good air cooled card then you'd buy an EVGA for Nvidia or a Sapphire for AMD or anyone elses better prforming air cooled cards.
Nvidia's founders are a niche product IMHO that shouldn't really exist and that you can't buy everywhere like my country, Australia, it's just another greed thing that Nvidia's done so that they get 100% of the profit rather than using AIB'd like AMD does, eventually Nvidia's greed will get the better of them and they'll end up just making them themselves and dumping on their AIB's.

Sorry, not trying to be awkward, but I actually don't know what you mean.

I'm not trying to buy a better cooler for an FE card. I'm saying that I think the FE cards are great (objectively they are) and AMD should try to improve their reference models to better compete. And if not, make sure that AIB partner variants have affordable options that are good too (which incidentally they are already doing).

I'm not personally interested in buying an Nvidia card ever again, and I probably wouldn't buy an FE because, like you, I can't access them very easily in my country and I would prefer to support the AIB partners because I think they are 'better' companies that need it.

 

[Warchild]

Also FE cards are not cheaper. Haven't been for a long time. They may not be the most expensive, but they cost more than the mid range GPU of the generation on market.

 

[Dawelio]

Also FE cards are not cheaper. Haven't been for a long time. They may not be the most expensive, but they cost more than the mid range GPU of the generation on market.

May not be the cheapest, but the quality of them is on another level though. The sheer material and build quality of the FE cards are as far as I'm concerned unrivaled. Perhaps ASUS TUF, with their metal shrouds, comes close. But other than that, the quality and the aestethics of the FE Super models are simply spot on in my opinion (and that's obviously highly subjective, but the quality of them isn't).

 

[Warchild]

May not be the cheapest, but the quality of them is on another level though. The sheer material and build quality of the FE cards are as far as I'm concerned unrivaled. Perhaps ASUS TUF, with their metal shrouds, comes close. But other than that, the quality and the aestethics of the FE Super models are simply spot on in my opinion (and that's obviously highly subjective, but the quality of them isn't).

Hence why they are not the cheapest. I like to say you get what you paid for.