Could take off. Heatsink design has almost reached a peak efficiency without making them significantly larger, and indeed, most new heatsinks are very large.
I can see another potential benefit of plastic - it is a lot easier to make into thin delicate shapes and to work with than copper or aluminium. This means that more efficient designs could be formed to maximise heat dissipation at low airflow without necessarily adding extra bulk to the heatsink.
Now I wasn't aware that electrical conduction was a problem with metal heatsinks, I've never heard about it before. Do chips have to have a large insulating layer before the heatsink? Obviously there needs to be something there, but I never realised it posed a large issue.