yup, more marketing bolsh if you ask me, and/or fanbase people trying to cop off renders as screenshots, which is a shame
tbh we're due a pretty massive leap in picture quality, crysis was impressive but not exactly 'optimized' and wasn't as big a hit as it should of been, considering the image quality enhancements and such over nearly everything else out there..
i think it was ahead of it's time tbh, but if this truly is dx11, it looks like we'll be playing movies instead of watching them lol