Exactly. And in many people's cases, who don't mess about too much with the things, they plug them in, the itunes does it's thing and they can unplug it and go.
I hate the method of delivery Apple use on these things, but the average jo lap it up as it's simple for them.
U ask the same average person what they think about their Apple products, even the cheaper ones, and they'll reply they love them cos they just work.
Enthusiasts try things the average wouldn't and hence can afford to be picky - for right and wrong reasons.
It's where Apple have stolen the market in that sense. U tell the same average people that they can swap their media device/phone for something with windows on it and they'd beg u not to - normally out of fear of how their crappy works pc performs.
The average are likely to have an Apple at home computing wize too (or atleast long-to), simply cos they just work. If u don't think enthusiastly about them, they're almost idea.
(I liked windows on my previous mobiles)