Isn't that a QX9650, not a Q9650 that they've just announced. The QX9650 (and QX9770) are extreme editions with unlocked multipliers and prices in the same realm as their performance. The Q9650 will be locked multiplier but still 3.0GHz and much, much cheaper. At the risk of hypocracy, that is good...we're not all made of money (especially me now thanks to the QX9770)