I'm pretty sure this first installment will be no competition to NVIDIA and ATI. It's a first try, and it's a stupid try, too. Intel's x86 architecture proofed to be very inefficient, especially when it comes to graphics. Why else does a 600MHz GPU outpower a 3000MHz CPU by such a huge factor? When you try to software-render a frame that your GPU laughs about, your CPU will be hot on fire.
Well anyways, even if the architecture was good, there's nothing big to expect from a new technology entering the field based on old stuff. I for one am not excited.
