WYP
News Guru
Let's compare our old review prices with today's retail numbers.
Read more about changes in GPU pricing.
Read more about changes in GPU pricing.
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GPU pricing - Then VS Now - How much has pricing changed?
- Thread starter WYP
- Start date
g0ggles1994
Active member
CCL are worse right now. I've just had a look. Scan, Amazon and OCUK are all about the same price for GPUs but CCL are utterly bonkers! I compared the price of the Sapphire Pulse RX 580 8GB, everywhere it was around £380-£390 but CCL wanted £678.68!
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AlienALX
Well-known member
That's wrong on pretty much every level. Let me tell you why.
A company has a set target they need to make every month. If they have plentiful they can sell them cheaper to end up at the same profit margin. If those numbers are massively reduced then they need to basically charge more for the smaller numbers they have. There *is* a shortage of high end GPUs because miners are hoovering them up left right and centre. That something for nothing mentality will always appeal to humans, who are instinctively greedy.
As such take a look around you. The whole world is over charging for GPUs. Not just OCUK, or Scan (who are sometimes even more expensive) but all of them, world wide.
And the reason is because they are getting fewer GPUs and to stay in business they need to sell them higher. Nvidia (a multi billion dollar company) can not even keep up with the demand.
When you do all of the maths and crunch all of the numbers you come back to the same thing causing the issue as pretty much everything else in our world today - greed.
Then there is the memory shortage and god knows what else. It's very narrow minded to lay the blame at OCUK's feet.
Tolemac
Active member
They normally get their prices wrong although thats where I bought my GTX 1080 from for £425
AlienALX
Well-known member
It will all depend what they are getting charged for them too. I would hazard a guess and say AMD want more for them right now, so it's not a simple case of buying at £150 and selling at £240 or whatever.
AMD need to stay alive when it all collapses, so they will be making sure to charge up for now.
I have seen a couple of mining rigs being split on for sale forums though, and I have seen a couple of GPUs change hands for reasonable money recently used.
This is why I will never buy a GPU used anymore. No clue how much abuse its been put through for mining.
Greenback
Active member
I wish one of these tech sites would make a year 2000-2018 chart, I think a lot of people will be surprised on just how much they are being screwed.
The GeForce 256 DDR released in 2000 was $250-$300 so about $440 in today's money
I remember paying £500 for 2x GTX260 I guess that would be the equivalent of the 1070 non Ti in todays standards.
Greenback
Active member
Going by inflation calculator £500 would be £825.53 so 1080ti money today
yeah but notice i said I bought 2 of the cards for a total of £500.
so lets half that.
AlienALX
Well-known member
Aye I wouldn't either. I remember some one saying a while back "Pah it makes no difference" but it does. It really does. I have seen ex mining cards being sold on OCUK MM back when the first round of mining went poop and you should have seen the state of them. All of the solder points had turned white, and the boards looked awful.
Just because something is designed to do 100% does not mean it is designed to be jammed at 100% for months at a time. Case in point? my Mayhem Pastel. I have had it in my loop since last June, no issues at all. Over the past two months I have done more gaming than I have done since the launch of FO4 (probably even more than that tbh) and now all of a sudden my coolant is dying.
There is use and there is abuse and it's a fine line tbh.
mazty
Member
I thought the GPU shortage was due to miners buying all the cards? If that's the case, then it's nothing about hitting the bottom line, but all about making as much money as possible when demand is greater than supply....If that's the case, then:
1) GPU suppliers are being greedy
2) Can we blame them? Fools are snapping up GPUs for well above reasonable prices (even with cryto pricing factored in) - if someone was offered £20 for a £1 pen, wouldn't we all take that deal?
AlienALX
Well-known member
It is a lot more complicated than that. Yes miners are buying all of the cards, which leaves the retailers nothing to sell. Which means they are then held to ransom by AMD and Nvidia with the few cards they have.
Think about how many have been in stock for however long. Not many, and even when OCUK do get 580s in they get like, 10. That is not enough to keep your company in profit, and GPUs are probably where the most of the profit lies. There are plenty of people still on Sandy, still on I7 920 etc but not on the same GPU they would have bought back then, given that CPUs last far longer than any CPU (well, used to. See my posts about core wars and support and what happens to a game when you fall short..)
I went from a 5820k I had had for over two years to a 14/28 Broadwell E and I highly suspect I am done for the foreseeable. At least two more years, maybe three or more.
There's no profit in me for that. Quite simply? I've hardly bought any tech items since last summer. I did upgrade and rebuild a PC, but the CPU came from Ebay, the board I had and the RAM and other sundries (like blocks etc) again came from either Ebay or £20 orders from OCUK. I bought a keyboard and keys from Amazon, but it was a £20 board.
I've spent the rest elsewhere because I don't really like being conned. However, the con job is not really the retailers, who are just trying to stay alive. It's the manus themselves. Remember, they won't ratchet up production because it means a risk. One that they are, right now, at the expense of gamers, too selfish to take.
mazty
Member
If miners are buying all the cards, then that's simply a good thing for retailers as they are meeting customer demand, which is a good thing for retailers...
As for the stock issue, that's only because cards can't be made as quickly as people are buying them. That doesn't at all indicate a problem for suppliers, but merely the card producers are missing out meeting demand and therefore losing out on potential revenue.
You're also presuming that regular GPU shipments >10 cards. Do you know this for a fact? Do we know that supply is x% less than on any other given year? Or does it come down to demand outstripping supply (certainly a good thing for retailers)?
"Remember, they won't ratchet up production because it means a risk."
....What risk?
AlienALX
Well-known member
It's fantastic. Until they are all gone.
So you mean to tell me that a multi billion dollar company such as Nvidia can't keep up? lol don't joke. Seriously.
Yes I know for a fact how much stock OCUK are getting because I know people who work there. It is minimal.
As for what risk? seriously you are actually asking me that? Let's say you are Nvidia and you decide to make 200,000 GPUs. 200,000 more than you commissioned before. Then mining collapses, and the markets (Ebay, forums, Gumtree, etc) are all flooded with all of the cards that miners bought. And of course, there will be huge competition to sell them as they all bought like, 10. What do you think that means for AMD or Nvidia? flood stores with new cards hoping people will buy them? no, no they won't. They will probably have to sell them at a loss, just to get rid of them.
Then you forget things like next gen. Let's say they are sending Ampere into production. Why would you make 200,000 Pascal cards knowing full well no one will want them as soon as they start shipping Ampere cards?
The reason why there are no cards is because AMD are not brave enough to make enough. They have already come out and said so. They said they will make what they know will sell, and nothing more. Nvidia? they are working on a specific mining card, but believe me that is a *huge* risk. Especially as they have no video output and are useless for anything else. If mining collapses like it did a couple of years ago they will be screwed.
mazty
Member
1) How does "selling out" present a problem? It doesn't. In fact it actually frees up storage space for other goods.
2) How does a companies revenue impact their production speed? It doesn't. The reality is silicon wafers and memory are globally made and in demand, and Nvidia can't magically increase production speed of these components if the market demand has exploded, which it has - miners bought $800 mill of GPUs last year.
3) You're assuming that Nvidia considers the second hard market as competition, even though anyone with half a brain realises that cards used for mining are worthless as they've been flogged so hard - high workloads 24/7. And the numbers you use make no sense. Nvidia can't magically create 200k cards overnight. Such a production load would take much longer, and at any time they could just either slow production or halt it entirely.
"Not brave enough to make more". Lol. Armchair CEO right here. Also, you're wrong, in the Jan earning call the CEO of AMD said they're actually ramping up production. Unfortunately it's pretty clear you don't understand either how retail works, or how the supply chain for GPUs work, making this discussion futile.
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AlienALX
Well-known member
1) you have nothing to sell, so no profit coming in. You have a building to run and staff to pay for.
2) There is production speed and no production.
3) the second hand market is massive competition. My XP was second hand, my Titan XM was second hand, and so was my Fury X. The last time I bought a new GPU at retail was the 7970.
No they are not brave enough to take a risk and make more. If they were we would have the cards. If they have ramped up production as you claim, then where are the cards? where is this massive "one for all" you are referring to?
Nvidia have not upped production and neither has AMD. That is why there are not enough cards to go around. When mining collapses there will be more than enough for every one, considering miners buy 10 cards and gamers buy 1.
Yes this is definitely futile, given you can't even quote and reply to my post properly.
2) There is production speed and no production.
3) the second hand market is massive competition. My XP was second hand, my Titan XM was second hand, and so was my Fury X. The last time I bought a new GPU at retail was the 7970.
No they are not brave enough to take a risk and make more. If they were we would have the cards. If they have ramped up production as you claim, then where are the cards? where is this massive "one for all" you are referring to?
Nvidia have not upped production and neither has AMD. That is why there are not enough cards to go around. When mining collapses there will be more than enough for every one, considering miners buy 10 cards and gamers buy 1.
Yes this is definitely futile, given you can't even quote and reply to my post properly.
