My biggest gripe with Gigabyte's cards are that they're still putting blue PCBs with black coolers. It seems strange that they haven't adopted the same stylistic choice as they did with their motherboards and went with black PCBs for the higher end stuff. A shame because I think it'd complement the cooler incredibly well.
Regardless: as others have said, it's a nice card, but I'm not sure where it's supposed to fit on the market with the price tag that it's carrying.