The marketing team must be having a right chuckle over this, I can almost guarantee there are a few Germans on the original company team who came up with the company name ^_^
Bert: "Hey Hanz, Vee should call zee company Sexy, Because zay are sexy products yar ?!"
Hanz: "Nein, Geil vould be better yar, It sounds like sum sing kool und hip"
Bert: "But zat means horny auf english ?!"
Hanz: "Don't vorry, People are stoopid, Zay von't notice for years"
That was one of the first things I learned to do at school, swear in foreign languages lmao.
French, English, German, Polish, Indian and Pakistan. I can swear with the best of them pmsl. God, no wonder when I walked out of school forever at 14 they never contacted me again.