To me they went downhill after the rebranding from KFA2
They didn't rebrand to KFA2 dude. They were always known as Galaxy. Like, 20 years ago. They then bought the defunct BFG, and sold some cards under the KFA2 moniker (Kick f**kin ass).
They have always kept their very high end gear Galaxlol. The KFA2 cards are usually the custom cheaper models, with cheaper caps and VRM.
You just made my point.
Galaxy used the brand name KFA2 in EU (as you said, from an amalgamation of BFG). They operated under two names. Then they rebranded to operate under one name. "Galax". From here on, their designs were mediocre at best and get worse with each generation.
Why do companies in this industry have to make things so complicated and confusing?...
Sometimes they dont have a choice. Its licensing and naming rights. e.g. the Game rocksmith could have been released almost a year sooner, but it was blocked because an actual band called Rocksmith had the rights to the name, and demanded a % of game sales. They blocked the release of the game just because they could...
Took months to reach an agreement.
They do have a choice, they should simply do the research before using said name, to see if some else already uses said name. Quite simple actually.
You may say that cost money, sure... But doesn't the legal battle prior to an potential agreement cost even more at that point, not to mention the negative publicity associated with that company name as well?
You reach a point where everything has been taken and must simply resort to complex nomenclature.
They do have a choice, they should simply do the research before using said name, to see if some else already uses said name. Quite simple actually.
You may say that cost money, sure... But doesn't the legal battle prior to an potential agreement cost even more at that point, not to mention the negative publicity associated with that company name as well?
Why do companies in this industry have to make things so complicated and confusing?...
Sorry, but I disagree.