True, although I think that EVGA has a lot bigger reputation to stand on in comparison to Powercolor and Sapphire, although I could be wrong on that.
Depends who you ask. AMD fanboy or Nvidia.
Powercolor IMO are not as good as Sapphire. I would say that Sapphire are one of AMDs biggest and most loyal GPU makers.
EVGA have made their living by charging high premium prices for sometimes premium products.
Their biggest problem has been Nvidia. The 3090 FE for example was by far the most premium 3090 you could buy made out of the most premium materials. The coolers cost Nvidia $150 to make per cooler. The issue comes with them trumping all of their AIBs in quality and price. Nvidia charge 60%. So that's 60% higher than the cost of production per GPU *or* core and memory to their AIBPs.
So the prices Nvidia quoted on their retail 30 series cards was absolutely impossible for any of their board partners to match. Not even by Gigabyte who made all plastic cards with plastic back plates. Given the choice which would you buy? A FE at RRP or a pos plastic impostor for more?
This all started with Fermi. Before that Nvidia never made any cards and when they did they sold the FE to the board partners who had to do nothing more than put a sticker on them, make boxes and sell them. Manli produced all of those cards.
That said I don't believe EVGA. There's a thousand reasons why they are doing this. One that comes to mind? The owner is nearly at retirement age. He would have made a mint selling to miners and perhaps now is the time to pull out, knowing what is about to come given it happened a few years ago.
As for how Nvidia treated them? They do it to everyone. EVGA imo are dumb for ever thinking they'd gain any loyalty. BFG did the same and went bust replacing all of the crappy 200 series storage heaters whilst Nvidia hung them out to dry by delaying the crap out of Fermi and then leaving their AIBPs with nothing to do but RMA for over 9 months.
They should have stopped brown nosing Intel and Nvidia years ago and made AMD stuff. Their own snobbery has hurt them in the end.