yep and I find it ugly. Its a big eye sore when I see a GPU with EVGA, MSI, GEFORCE GTX, ALPHACOOL etc etc plastered on the side.
Up to now that is why I love EK waterblocks, because they didnt feel the need to emblazon their logo or AMD/Nvidia on the inlet block... at least until now.
It's all very tacky to me. And as much as I love the quality of the EVGA products, I find their logo when slapped on their GPU the worst of all especially when they feel the need to tell us what version it is. "Superclocks OC2" "FTW3". I guess in future I will switch to bitspower gpu blocks then. Now that EK are sponsoring logos. It feels like its got to the point that they need to use immature model naming to keep people interested.
As far as mobo go at least EVGA hold the title for me as most attractive aesthetics there, but for GPU, Nope!
Now we get to add EK to the poor design group. I hope B negative wasn't part of the design Always thought he had good taste. Maybe EK can redeem themselves if that side section can be removed.