I actually liked the rigs as well. They seemed "blingy", yet simplistic at the same time. Come on, its still less tacky than a thermaltacky case Right?
The image on the bottom appears to be an mITX board. And if you look closely you can see the pins to support a riser card to the left of the wifi card. This excites me quite a bit as I was hoping ASUS would continue in the Maximus Impact fashion and take advantage of the vertical space on mITX boards. Love it!