Reading through for the third time, this looks like something pushed out the door not quite finished. No bios (I take it that means no Broadwell-E bios, not no bios per se), no lighting software, various ROG branded bits and bats, workmanship a bit off, packaging and accents that seem to belong aesthetically with the East Asian rather than Western market, etc. Hopefully this is all just cosmetic that the actual retail product will/can easily correct and the underlying hardware is okay. Still, I'd be in touch to see what's going on and that they haven't dropped one inadvertently. Perhaps it is giving a cack-handed opportunity for it to be said "See, Tom can't be mistaken for biased: he gives us a good kicking too when we warrant it!" LOL!!! We do seem to be seeing a spate of products where folk in bang-on outfits have dozed off or missed out something simples.