WYP
News Guru
Customisable PSUs to suit the needs of most gaming systems.

Read more about ASUS' ROG Strix series of power supplies.

Read more about ASUS' ROG Strix series of power supplies.
They're gonna charge an arm and a leg for cosmetic appeal, despite the fact that we're living in a PSU shroud era.
Going to be 80+ Gold units at 80+ Platinum/Titanium prices. Mark my words
Now I wouldn't touch most Corsair products with a 10 foot pole.
Because they make cheap garbage. Low quality, high price. The only things they ever made that were any good were just re-branded gear made by other companies (eg Seasonic PSUs).Why is this if I may ask?...
I don't mind brands making everything as long as they keep up with expectations. These are Seasonic PSUs. They are basically bombproof.
Esthetics is a big thing. You can have an excellent performing PC in a metal box under the table, but if you want to have it all nice and shiny you pay extra.
Braided cables, G.Skill Royal RAM, Tempered Glass cases, and pretty much every single component has a beautification variant that doesn't add performance (except RGB ) and costs extra. So why not have a nice PSU to match your ROG themed rig? Yes, it will cost more than the Seasonic variant but it is a beautification tax, not an ASUS tax.
It is OK to pay extra for fancy cables, and TG and it is not OK to pay extra for a fancy PSU. I don't see the logic there.
The Asus tax is the tax on top of the "beautification" tax as you call it. Because they will always strive to be the most expensive product in any given market to seem premium when in reality they are not.
I know that, and I think it is justified to a certain point and I don't mind paying a little bit extra for a superior product. The thing is ASUS has become cocky in recent times. Crosshair VIII Formula, Maximus XI (Hero, Code, Formula), 2080 Ti Strix, even their Dual GPUs are all overpriced. Rampage VI (Extreme, Apex), Maximus XI (Gene, Apex), all Crosshair Hero boards have a justified price because they are simply that good.