Who buys a motherboard that costs more than the cpu and ram combined? Crosshair vii costs $260? Does the PCIe plus heatsink, board. pcie 4.0, power, and x570 chip cost that much to warrant the premium cost?
This better overclock to 5.2 ghz on all cores!
You are kinda missing the point here. You won't buy this board and pair it with 3600X with stock cooler, 16 GB of RAM, put it in a $80 case, and call it a day without trying to overclock.
This is for R9, 64GB of RAM, some very nice open loop cooling, and overclocking the bejesus out of your CPU. And motherboard will make your life very easy in the process.
High end ROG boards, although expensive have always been, in a way, worth the money. Either through sheer power, performance, looks, enthusiast factor, features, ASUS BIOS. The point that we are discussing here is that this ROG board just isn't.
Rampage VI Extreme, and every predecessor, is, are, was, were, and will be the best motherboard for the platform. No ifs, ends, or buts... The best full stop. No competition, no compromise. No matter how expensive it may be, there are no complaints. It is worth the money. We need to see the test results, but this Formula is probably just a faint image of what Formula name stands for.
Buildzoid was rambling about this in his Maximus XI Apex breakdown video. For example Maximus XI Apex is worth £320. It has probably the best VRM on Z390, and you know it is tailor made to push your CPU to the rugged edge. Other ROG boards in the range are just riding on the glory of the previous legends.
Buildzoids Video:
https://www.youtube.com/watch?v=ifKz50yBTXw