To me, it just seems like a waste of two 5.25" bays for things that can be done easily enough (and arguably more reliably?) in BIOS. Of course, what I've said may not matter much if the price is right but it would make sense for it to cost a lot given that it's part of the ROG family. It may seem as though it's being pushed towards those who have more money than sense but aside extreme overclockers and enthusiasts, that's who the ROG lineup often sells to. A little gimmicky, but it looks nicely put together (and should suit a few chassis') and should sell pretty well.