That's an inspiring video from Asus, I'm proud to own a strix card after seeing that, and it makes you want to buy Asus in the future, even if it's a tiny bit more expensive.
Almost the same as the 285, but some cards get 4GB of vram instead of 2 for hardly anymore money and core clocks and memory clocks are slightly higher. Having a nice backplate and sexy pcb helps make you want the 380 even more